Published: April 2026 | Last Updated: April 2026

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Photo by Szabó Viktor on Pexels

Every Platform. Every Limit. One Page.

Stop Googling character limits every time you write a post. Bookmark this page and check our free word counter tool to stay within every limit.

Social Media Character Limits

PlatformPost / CaptionBioFull Guide
Twitter / X280 (free) / 25,000 (Premium)160Full Twitter limits →
Instagram2,200150Full Instagram limits →
LinkedIn3,0002,600 (About)Full LinkedIn limits →
Facebook63,206101Full Facebook limits →
TikTok4,00080Full TikTok limits →
Threads500150Full Threads limits →
Pinterest500 (description)160Full Pinterest limits →
Snapchat80 (caption)N/AFull Snapchat limits →
Bluesky300256Full Bluesky limits →
YouTube5,000 (description)1,000 (channel)Full YouTube limits →

Messaging Platform Character Limits

PlatformMessage LimitKey ConstraintFull Guide
Discord2,000 (4,000 Nitro)Bio: 190Full Discord limits →
Slack40,000Channel name: 80Full Slack limits →
WhatsApp65,536Status: 700Full WhatsApp limits →
Reddit40,000 (text post)Title: 300 (can't edit!)Full Reddit limits →
SMS160 (GSM) / 70 (Unicode)Emojis halve the limitFull SMS limits →

SEO & Marketing Character Limits

ElementRecommended LengthWhy It MattersFull Guide
Meta Title50–60 charactersTruncated in Google SERPs beyond ~600pxFull meta title guide →
Meta Description150–160 charactersTruncated beyond ~920px on desktopFull meta description guide →
Google Ads Headline30 charactersPer headline; 15 headlines per RSAFull Google Ads guide →
Email Subject Line41–50 charactersMobile shows only ~35 charactersFull email subject guide →
Google Business Profile750 (description)Critical for local SEOFull GBP guide →

Why Character Limits Matter

Every platform enforces character limits for a reason — and understanding them gives you an edge. Truncated titles lose clicks. Overstuffed bios look unprofessional. SMS messages with a single emoji can triple your sending costs.

Whether you're a social media manager drafting posts, a marketer writing ad copy, or a developer building meta tags — knowing the exact limits for each platform saves time and improves results.

Use our free word counter tool to check your character count before posting on any platform.

Count Your Words Now

Paste your text into our free word counter tool to instantly count words, characters, sentences, paragraphs and pages.

Open Word Counter

Frequently Asked Questions

Which social media platform has the longest character limit?

Facebook has the longest post limit at 63,206 characters. For messaging, WhatsApp leads with 65,536 characters per message. Slack allows 40,000 characters per message.

Which platform has the shortest character limit?

Snapchat captions are limited to just 80 characters. For standard social posts, Twitter/X is the tightest at 280 characters (free accounts).

Do emojis count as characters?

Yes, on most platforms. Emojis typically count as 2 characters (Unicode). On SMS, a single emoji forces Unicode encoding and drops the limit from 160 to 70 characters per segment. Bluesky is an exception — it counts grapheme clusters, so emojis count as 1.

How can I check my character count before posting?

Use our free word counter tool at WordCountNow. Paste your text and instantly see character count, word count, and reading time — no sign-up required.

Related Tools & Guides

Further Reading