Pinterest character limits for pin titles (100), descriptions (500), board names, bios, and ad copy. Complete 2026 guide for pinners and marketers.
Published: April 2026 | Last Updated: April 2026
Photo by Szabó Viktor on Pexels
Pinterest pin titles allow up to 100 characters. Pin descriptions can be up to 500 characters. Bios are limited to 160 characters.
| Field | Character Limit | Notes |
|---|---|---|
| Pin Title | 100 | Only first ~30–40 characters show in feed |
| Pin Description | 500 | Important for Pinterest search SEO |
| Board Name | 50 | Keep board names keyword-rich |
| Board Description | 500 | Helps Pinterest categorise your board |
| Bio | 160 | Profile description shown to visitors |
| Display Name | 65 | Your visible profile name |
| Username | 15 | Your Pinterest @username |
| Ad Headline | 100 | Promoted pin headlines |
| Ad Description | 500 | Promoted pin descriptions |
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Open Word CounterWhat is the Pinterest pin description character limit?
Pinterest pin descriptions can be up to 500 characters. Using the full space with relevant keywords improves your pin's discoverability in Pinterest search.
What is the Pinterest title character limit?
Pinterest pin titles can be up to 100 characters. Only the first 30–40 characters are visible in the feed, so front-load the most important words.
What is the Pinterest bio character limit?
Pinterest bios are limited to 160 characters. Use this space to describe who you are and what content you share.
Do keywords matter on Pinterest?
Absolutely. Pinterest functions primarily as a visual search engine. Keywords in your pin titles, descriptions, and board names directly affect how people find your content.