Snapchat character limits for captions (80), chat messages (31,000), display names (30), and ad copy. Complete 2026 guide for Snapchat users and advertisers.
Published: April 2026 | Last Updated: April 2026
Photo by Szabó Viktor on Pexels
Snapchat captions (text on photos/videos) are limited to 80 characters. Chat messages allow up to 31,000 characters. Display names can be up to 30 characters.
| Field | Character Limit | Notes |
|---|---|---|
| Caption (Photo/Video) | 80 | Text overlay on snaps |
| Chat Message | 31,000 | Surprisingly generous for a visual-first app |
| Display Name | 30 | Your visible name (can be changed anytime) |
| Username | 3–15 | Cannot be changed after creation |
| Story Caption | 80 | Same as photo/video captions |
| Spotlight Description | 100 | For Spotlight submissions |
| Ad Headline | 34 | Snap Ads headline text |
| Ad Brand Name | 25 | Displayed on ad placements |
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Open Word CounterWhat is the Snapchat caption character limit?
Snapchat captions (text overlaid on photos and videos) are limited to 80 characters.
What is the Snapchat chat character limit?
Snapchat chat messages can be up to 31,000 characters long — surprisingly generous for a visual-first platform.
What is the Snapchat display name character limit?
Snapchat display names can be up to 30 characters. Unlike usernames, display names can be changed at any time.
Can you change your Snapchat username?
No. Snapchat usernames (3–15 characters) are permanent and cannot be changed after account creation. Display names can be changed.