Google Business Profile Character Limit (2026) | Name, Description, Posts & Reviews

Published: April 2026 | Last Updated: April 2026

Quick Answer

Google Business Profile descriptions allow up to 750 characters. Posts can be up to 1,500 characters. Business names are limited to 100 characters.

All Google Business Profile Character Limits

Field	Character Limit	Notes
Business Name	100	Must match your real-world business name
Business Description	750	Appears in the "About" section
Post	1,500	Google Business Posts (updates, offers, events)
Review Reply	4,096	Your response to customer reviews
Q&A Answer	1,000	Answers to customer questions
Short Description	250	Brief tagline shown in some views
Service Description	300	Per individual service listed
Product Description	1,000	Per individual product listed

Tips for Google Business Profile Copy

Use all 750 description characters. Google uses this text to understand your business. Include keywords, services, and your location naturally.
Don't keyword-stuff the business name. Google's guidelines prohibit adding keywords to your business name (e.g., "John's Plumbing | Best Plumber Sydney" is against policy).
Post regularly. Google Business Posts (up to 1,500 characters) signal activity and can appear in local search results.
Reply to every review. With 4,096 characters available, there's no excuse for not responding. Replies improve local SEO and customer trust.
Check your description length. Use our character counter to ensure your Google Business Profile description uses the full 750 characters effectively.

Check Your Character Count

Draft your business description or post in our free word counter tool and check the character count before updating your Google Business Profile.

Count Your Words Now

Paste your text into our free word counter tool to instantly count words, characters, sentences, paragraphs and pages.

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Frequently Asked Questions

What is the Google Business Profile description character limit?

Google Business Profile descriptions can be up to 750 characters. This text appears in the About section and helps Google understand your business.

What is the Google Business post character limit?

Google Business Posts (updates, offers, and events) allow up to 1,500 characters.

How long can a Google review reply be?

You can reply to Google reviews with up to 4,096 characters. Responding to reviews is important for local SEO and customer relationships.

Can I add keywords to my Google Business name?

No. Google's guidelines require your business name to match your real-world business name. Adding keywords like 'Best Plumber' or 'Affordable Dentist' violates the guidelines and can result in suspension.

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