Instagram Caption Limits Explained
Instagram captions can be up to 2,200 characters long, but only the first 125 characters show in the feed before the "more" link. WordCountNow's Instagram Caption Counter tracks both thresholds so you can craft captions that hook readers in the preview and reward those who click through.
Key Instagram Character Limits
- Caption maximum: 2,200 characters
- Feed preview: ~125 characters before truncation
- Hashtag limit: 30 hashtags per post
- Bio: 150 characters
Writing Better Instagram Captions
- Put your hook in the first 125 characters
- Use line breaks to improve readability
- Save hashtags for the end or first comment
- A question or call to action drives more engagement